You have traction and sales spikes, but haven’t found a way to make growth consistent.
You've tried fixing it.
New ads. New landing page. New agency. Same question: what’s going wrong?
Your AOV has plateaued.
Customers are buying, but you're leaving money on the table with every order.
You don't need another random growth tactic. You need to know where the opportunity is.
High traffic means nothing if it doesn’t convert. More conversions won’t move the needle if AOV stays flat. And acquiring customers is expensive if they never come back.
That's why we look at the whole customer journey before deciding what needs fixing.
The goal isn't to do more marketing. It's to make the marketing you're already doing work harder.
AOV strategy
Product Architecture
Offers
Purchase Optimization
Average Order Value
Make every customer worth more.
Retention Strategy
Mobile App Builds
Push Notifications
Email Flows
Returning Customer Rate
Turn first-time buyers into loyal customers
We don't believe in throwing more channels, campaigns or creative at a problem and hoping something sticks.
First, we figure out what's actually happening. Then we prioritize what could make the biggest commercial difference.
We bring the expertise and strategies needed to build a system that improves the entire revenue engine.
Execute: Actually fix it.
03
We turn the findings into a focused growth roadmap, prioritized by commercial opportunity.
Prioritize: Know what matters.
02
We measure what happens, taking those learnings to keep improving areas that move the needle.
Optimize: Keep pushing.
04
We look across your customer journey, data, creative and ecommerce experience to understand where growth is getting stuck.
We’ve helped hundreds of Shopify brands scale profitably
No mystery.
We're not here to sell you more services.
We work best with brands that are ready to grow.
Doing six-figures + in annual revenue
Yes. Shopify is where our ecommerce expertise is deepest, so that's where we focus.
StoreLab is built for established, 6-figure Shopify brands in the Fashion & Accessories, Jewelry, and Health & Beauty industries.
You may have traction and occasionally see sales spikes, but things have since become stagnant. We partner with brands looking to break through those barriers and reach the next growth milestone.
Our friendly experts work as an extension of your team. We become your trusted growth partner, working alongside you to build a powerful growth engine - not just another agency managing a channel.
Potentially, depending on the opportunity. However, StoreLab is most effective when we're building you a full-funnel Shopify growth system rather than delivering an isolated service.
No generic pitch deck. No awkward hard sell. Our friendly experts want to learn more about where you are, what's holding your growth back, what your goals are, and whether there's a meaningful opportunity for us to help. You can be assured that we’d never sell you services you don’t need.
StoreLab is the right partner if you’re:
If that sounds like you, let's talk.
Powered by & selling through Shopify
In fashion, jewelry or health & beauty industries
Ready to invest in a sustainable growth system
Focused on profitability over short-term wins
Working with an established product and customer base
Established product & customer base, but growth had started to plateau.
Local Hoops’ previous campaigns weren't driving enough high-intent traffic, while retention and AOV strategies were being underutilized. Without a clear strategy and creative direction, there was limited room to scale.
WHAT WE CHANGED
A full-funnel growth strategy built around customer insight
We used data to understand what drives purchase decisions, then built a performance engine designed to improve acquisition, repeat purchases, and create more sustainable growth.
THE RESULTS
+275%
Revenue Growth
+195%
Order Volume
3.5x
ROAS
02 / 03
JEWELRY & ACCESSORIES
THE CHALLENGE
Strong brand reputation, but online sales lacked consistency & value.
GNM had built a loyal customer base, but translating that trust into consistent online revenue proved challenging, with infrequent, low-value orders and Meta campaigns that struggled to deliver reliability.
We refined GNM’s target audience and product strategy, focusing campaigns on products with wider appeal and stronger online purchase potential to attract higher-quality, repeat customers.
THE RESULTS
+211%
Orders
+47%
AOV
+35%
Returning Customer Rate
03 / 03
HEALTH & BEAUTY
THE CHALLENGE
Existing demand, but recurring revenue wasn’t being fully maximized.
Lunali Nails had an opportunity to turn more of its existing customer demand into recurring revenue. With product replenishment naturally suited to health & beauty, there was potential for higher value orders and more repeat purchases.
WHAT WE CHANGED
A more connected customer experience, backed by targeted acquisition.
We combined a new mobile app with a stronger paid advertising strategy to make repeat purchases more convenient, naturally increasing AOV while using Meta to reach more high-intent customers.
THE RESULTS
+88%
ROAS
+40%
Revenue
+22.41%
AOV
For 6+ figure Shopify brands in the fashion & accessories, jewelry, and health & beauty industries.
We help fashion, jewelry, and health & beauty brands fix their funnel, fuel their performance, and build an e-commerce system that scales.
- Client Name
"
"
“Six months in and we’d taken Local Hoops from stagnant growth to a 275% increase in revenue. Once we got their strategy, creative, and data all pulling in the same direction, growth followed naturally.”
- Harrison, Performance Marketing Specialist
+257%
+195%
3.5x
Shopify Revenue Growth
Increase in Order Volume
Lifetime ROAS
“Our goal was to make sure every touchpoint felt like Melania Clara, not just the ads or the app, but the emails, the product pages, everything. When the whole system reflects the brand, customers feel it, and that’s what turns a first purchase into a habit.”
- Lea, Account Management Team
+388%
+44%
+50%
Conversion Rate
Website CRO
Ad Revenue
“With a brand as established as LA Apparel, growth isn’t about spending more, it’s about building a more efficient revenue engine. We focused on the fundamentals: a tighter account structure, disciplined creative testing, and decisions grounded in data."
- Harrison, Performance Marketing Specialist
46%
3.24x
5.22x
Reduction in Cost Per Purchase
Blended ROAS
Peak ROAS (August 2026)
Fashion
Reduction in Cost
Per Purchase
46%
Peak ROAS
(August 2026)
5.22x
Blended
ROAS
3.24x
“With a brand as established as LA Apparel, growth isn’t about spending more, it’s about building a more efficient revenue engine. We focused on the fundamentals: a tighter account structure, disciplined creative testing, and decisions grounded in data.”
- Harrison, Performance Marketing Specialist
Jewellery
Conversion
Rate
+388%
Ad
Revenue
+50%
Website
CRO
+44%
“Our goal was to make sure every touchpoint felt like Melania Clara, not just the ads or the app, but the emails, the product pages, everything. When the whole system reflects the brand, customers feel it, and that’s what turns a first purchase into a habit.”
- Lea, Account Management Team
Fashion
Shopify Revenue
Growth
+257%
Lifetime
ROAS
3.5x
Increase in
Order Volume
+195%
“Six months in and we’d taken Local Hoops from stagnant growth to a 275% increase in revenue. Once we got their strategy, creative, and data all pulling in the same direction, growth followed naturally.”
- Harrison, Performance Marketing Specialist
Conversion Rate
Get more sales from
existing traffic
CRO Strategy
Paid Ads
Store Design & UX
UGC & Creative
Average Order Value
Make every customer
worth more.
AOV Strategy
Product Architecture
Offers
Purchase Optimization
Returning Customer Rate
Turn first-time buyers into
loyal customers
Retention Strategy
Mobile App Builds
Push Notifications
Email Flows
Jewelry
Make consideration convert.
Beautiful products aren't enough when customers
need a reason to spend $100, $500 or $1,000+.
We help jewelry brands communicate value, build
trust, and reduce hesitation from discovery to
purchase.
They completely turned around what we were doing. They did a whole analysis of our website and redesigned specific key points that could help us improve our conversions.
”
- Melania Clara
“
I would describe StoreLab as reliable, very friendly (you guys are all so lovely!) and consistent.
”
- GNM Fine Jewellers
“
I’m happy to say that last month they were responsible for 52% of our monthly revenue. I would highly recommend them.
”
- Airebil Apparel
“
They focus on making you profitable rather than just selling you services.
”
- Life’s Better LTD
“
Their communication, enthusiasm, kindness, efficiency, reports, and results are impressive.
”
- Cartography
Traffic is up.
Revenue isn't.
You're pouring money into acquisition,
but your funnel isn't turning traffic
into revenue.
You're getting sales.
They don't stick.
You have traction and sales spikes,
but haven't found a way to make
growth consistent.
Your AOV has
plateaued.
Customers are buying, but you're
leaving money on the table with
every order.
You've tried
fixing it.
New ads. New landing page.
New agency. Same question:
what's going wrong?
You don't need another random growth tactic.
You need to know where the opportunity is.
